Feb 2019 – , Training materials & tools, Multiple Benefits Reports
[D4.2 Tips and solutions for effective communication to decision-makers]
Tips and solutions for effective communication to decision-makers
Dr. Catherine Cooremans, University of Lausanne
The goal of the M-Benefits evaluation process is to develop a pitch capable of convincing the top management of a company to approve an energy-efficiency investment project presented by the energy manager (or team) or the energy auditor. Therefore, communication is key to success, throughout the analysis and conception of projects and, in the final phase of their submission to the Investment Selection Committee. This document aims to provide tips and guidance to help energy experts communicate energy saving projects effectively to upper management decision makers. The guidance considers the decision-making context, influences, and motivational techniques to guide people and organisational behaviour.