Greenwashing cases against airlines in Europe, US

(Reuters, 19 Dec 2023) Airlines around the world are facing scrutiny from advertising and consumer agencies, regulators, and courts over allegedly making misleading claims about their sustainability efforts, sometimes dubbed "greenwashing".

While a civil suit lodged against KLM (AIRF.PA) in the Netherlands is one of the most prominent, complaints and cases against other airlines have been mounting.

Here are some other recent examples:

Advertising authorities

Lufthansa (LHAG.DE), Etihad and Air France-KLM (AIRF.PA) all faced a ban on some of their online advertisements by Britain's Advertising Standards Authority (ASA) in December over accusations they gave a misleading impression of their environmental impact.

Earlier, Ryanair , Lufthansa and Etihad also faced criticism from Britain's advertising watchdog for either alleged instances of oversimplifying or providing misleading environmental claims.

Whether it was Ryanair calling itself Europe's "lowest emission airline" or Lufthansa saying it was "protecting the future" or Etihad referring to "sustainable aviation", the airlines were told to avoid wording that could imply their activities were good for the environment.

External link

Reuters, 19 Dec 2023: Greenwashing cases against airlines in Europe, US